Skills for the future, basic needs for today.
Tifie exists to elevate humanity by supporting projects that enable marginalized people to meet their own basic needs. They deliver products and resources to help people not just survive but thrive by leveraging public and private partnerships to generate meaningful impact.
The goal of Tifie's website re-design was to increase donations by focusing on the target audience — investors. The first content users are presented with are recent humanitarian projects and a donate call to action. I led content strategy/design, worked closely with project leads on copywriting, and collaborated with developers on rapid prototyping.
Without being intrusive, donations are the primary call to action throughout the site. Tifie’s brand colors, subtle animation, and strong graphic images were combined to underline a close connection to the people they help.
Credits
Content Strategy + UI/UX + Design / Patrick Kenney